Diseño personalizado en Shopify | Retail / Shopify POS | Analytics, Tracking & SEO Técnico | Soporte Continuo & Retainers | Estrategia & Ejecución | Digital Marketing

EL ENFOQUE

Trabajamos junto a Deportes Salvador Colom para transformar su eCommerce en un pilar digital de alto rendimiento dentro de su operación omnicanal. Reconstruimos la experiencia en Shopify desde una perspectiva estratégica, integrando diseño, conversión y operación retail para conectar de forma fluida la tienda online con Shopify POS.

Nuestro enfoque combinó optimización de UX/UI, automatización de procesos clave y una arquitectura pensada para escalar, mejorando cada punto de contacto desde el descubrimiento del producto hasta el checkout, sin interrumpir la operación diaria del negocio.

Shopify & Shopify POS Platform
  • Optimizing your online store for a modern, fast, and mobile-first experience.
  • Advanced theme customization to reflect brand identity.
  • Unifying inventory and sales with Shopify POS in a physical store.
Email Marketing Automation with Omnisend
  • Setting up automated flows for welcome, cart recovery, recommendations, and seasonal campaigns.
  • Dynamic segmentation based on purchasing behavior and frequency.
Digital Advertising on Google & Meta Ads
  • Strategic campaigns segmented by sport, season, and key products.
  • Execution of retargeting and optimization focused on results and conversion.
“Champions Club” Loyalty Program
  • Customized points system to reward frequent customers.
  • Incentives to strengthen loyalty and increase purchase frequency.
UI/UX Optimization and Navigation Architecture
  • Improved user experience through clear, fast navigation and effective filters.
  • Structure based on the search and consumption habits of local customers.
App Strategy and Technical SEO
  • Selection and implementation of key apps for specific functions such as reviews, recommendations, and logistics.
  • Technical tweaks to improve SEO performance: speed, indexing, alt tags, and semantic structure.
Ongoing Support & A/B Testing
  • Running A/B tests to validate improvements in design and purchasing process.
  • Continuous data analysis and reporting to optimize performance and drive measurable results.
ALGORITMO LLC

Pagina del Producto

Algoritmo LLC implementó una solución B2C en Shopify enfocada en alto rendimiento y crecimiento sostenido, estableciendo una plataforma flexible que permite evolucionar la experiencia digital y ampliar las oportunidades de mercadeo a futuro.

IMPACTO

Salvador Colom Sports ' digital transformation project focused on optimizing its Shopify store with a custom design and Shopify POS integration, creating a seamless shopping experience both online and in-store. A clear, user-focused architecture was designed, with a UI/UX strategy tailored to Puerto Rican consumer behavior. A comprehensive automated email marketing strategy was implemented through Omnisend and campaigns on Google Ads and Meta Ads to increase visibility and conversion. Additionally, the Club de Campeones loyalty program was launched, incentivizing loyalty and repeat purchases. The project included ongoing support, A/B testing, and data analysis to optimize the experience and performance, consolidating Salvador Colom as a digital leader in sports retail in the Caribbean.

+165%
Ventas totales
+2k%
Ventas online
+332%
Tasa de conversión
+12%
Valor promedio de la orden
ALGORITMO LLC

Pagina de Colección

Experiencia de compra rápida, clara y enfocada en conversión. Diseño responsivo, navegación intuitiva y presentación limpia de productos para maximizar ventas desde dispositivos móviles.

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