- Optimizing your online store for a modern, fast, and mobile-first experience.
- Advanced theme customization to reflect brand identity.
- Unifying inventory and sales with Shopify POS in a physical store.
● SHOPIFY POS ● DEVELOPMENT ● SUPPORT ● MARKETING ● LOYALTY PROGRAM ● SEO
SPORTS SALVADOR COLOMBIA
Founded in 1957, Deportes Salvador Colom is the most recognized sports store in Puerto Rico. For more than six decades, it has equipped generations of athletes with high-quality products for baseball, volleyball, basketball, soccer, tennis, and more. Its mission has always been clear: to provide athletes with the products used by professionals.
Shopify & Shopify POS Platform
Email Marketing Automation with Omnisend
- Setting up automated flows for welcome, cart recovery, recommendations, and seasonal campaigns.
- Dynamic segmentation based on purchasing behavior and frequency.
Digital Advertising on Google & Meta Ads
- Strategic campaigns segmented by sport, season, and key products.
- Execution of retargeting and optimization focused on results and conversion.
“Champions Club” Loyalty Program
- Customized points system to reward frequent customers.
- Incentives to strengthen loyalty and increase purchase frequency.
UI/UX Optimization and Navigation Architecture
- Improved user experience through clear, fast navigation and effective filters.
- Structure based on the search and consumption habits of local customers.
App Strategy and Technical SEO
- Selection and implementation of key apps for specific functions such as reviews, recommendations, and logistics.
- Technical tweaks to improve SEO performance: speed, indexing, alt tags, and semantic structure.
Ongoing Support & A/B Testing
- Running A/B tests to validate improvements in design and purchasing process.
- Continuous data analysis and reporting to optimize performance and drive measurable results.
We achieved:
Project Highlights
Salvador Colom Sports ' digital transformation project focused on optimizing its Shopify store with a custom design and Shopify POS integration, creating a seamless shopping experience both online and in-store. A clear, user-focused architecture was designed, with a UI/UX strategy tailored to Puerto Rican consumer behavior. A comprehensive automated email marketing strategy was implemented through Omnisend and campaigns on Google Ads and Meta Ads to increase visibility and conversion. Additionally, the Club de Campeones loyalty program was launched, incentivizing loyalty and repeat purchases. The project included ongoing support, A/B testing, and data analysis to optimize the experience and performance, consolidating Salvador Colom as a digital leader in sports retail in the Caribbean.
Sustained growth in online and in-store sales thanks to an integrated omnichannel experience.
Increased open and conversion rates for email campaigns.
Community growth and loyalty through the Champions Club program.
Increased digital visibility and return on investment in advertising campaigns.
Staff training for effective use of the system
Do you have a physical store and want to unify your digital and in-person operations?
With Shopify POS, it's possible. And we'll help you achieve it.
